India
OUR VISION
At Addaro, our vision is to become a global name synonymous with excellence in hand embroidery—where every stitch reflects heritage, emotion, and artistic intent.
We aim to preserve the centuries-old traditions of Indian craftsmanship while evolving alongside modern design sensibilities. Our goal is to bring the soul of slow, manual artistry into the fast-paced world of fashion, interiors, and luxury design.
We envision a world where handcrafted embroidery is not treated as an accessory, but as the main fabric of storytelling—respected for its time, admired for its detail, and cherished for its uniqueness.
By empowering skilled artisans, working closely with visionary designers, and offering thoughtful, limited creations, we strive to build a bridge between age-old techniques and the future of high-end aesthetics.
Through every meter, motif, and thread—we’re not just creating embroidery. We’re shaping legacy.
WHAT MOTIVATES US?
At Addaro, our work is rooted in more than just design—it's a responsibility.
We are here to preserve the fading art of hand embroidery, to give it relevance in a world rushing toward automation and speed.
Every piece that leaves our studio is a quiet rebellion against disposability—a reminder that beauty takes time, patience, and human hands.
Our studio is powered by artisans whose lives and legacies are deeply tied to the needle and thread. By offering them dignified, year-round employment, we’re not only supporting livelihoods—we’re reviving self-worth in a craft often overlooked in the commercial race.
We don’t just manufacture embroidery. We carry forward a conversation between generations. Our designs might look modern, but they are built on centuries of skill, culture, and silent pride.
What drives us is this balance—of art and income, of past and future, of individuality and community. To keep hand embroidery relevant, respected, and rooted in the people who make it.
This is our purpose.
This is Addaro.
